Amid intense pressure from the FDA and legislators, some electronic cigarette makers are turning to self-regulation. They probably fear that they could lose their businesses if the FDA clamps down on them. Altria, one of the leading e-cig makers, has announced that it will stop making some of its flavored products until the FDA brings clearer rules on flavored e-cigs or the issue of teen e-cig use is conclusively addressed. The flavored products to be affected by this announcement are pod-based (similar to Juul pods). They constitute 20 percent of the products made by Altria. Other electronic cigarette makers are yet to make any decisions about their flavored products as they await the outcome of the investigations being conducted by the FDA on the matter. One can only hope that the attempts to stop minors from using electronic cigarettes don’t turn into a widespread witch-hunt targeting the vaping industry as a whole.