Scott Gottlieb, the FDA Commissioner tweeted days ago that he will meet the top executives of electronic cigarette companies. The FDA chief also hinted that his discussions with the companies was prompted by actions that seem to show that those companies are backtracking on the promises that they made to the public and to the agency. The Director feels that companies have an obligation to stem the teen vaping “epidemic” even before the regulator issues specific directives on what the companies should do in this regard. The meeting may therefore be geared towards pushing the companies to implement what they promised to do. This would be akin to self-regulation during this time when the FDA hasn’t put in place a detailed regulatory framework for the electronic cigarette industry. Industry watchers can only hope that the meeting produces positive results that protect public health without stifling the vaping industry unnecessarily.