The FDA started implementing its “The Real Cost” campaign in 2014 in order to educate teens about the dangers of tobacco use. That campaign has now been expanded to include messages to teens about the dangers of vaping electronic cigarettes. Social media as well as ads placed in high school bathrooms will be used to get these messages to as many teens as possible. The FDA is particularly concerned by “an epidemic” of vaping among teens, with Juul pods as the most popular product among underage vapers. The education campaign comes at a time when the regulator is threatening “historic” action against several e-cig manufacturers that are thought to target teens with their product designs and marketing messages. Anyone with useful suggestions that can help to put an end to underage access to electronic cigarettes and other addictive substances should share that information so that teens can be saved from the risks associated with these products.