Research that has been recently published in Harm Reduction Journal shows that the majority of the people who have made the switch from smoking to vaping preferred non-tobacco flavors. First-time buyers of e-cigs who opted for non-tobacco flavors increased from 18% in 2011 to more than 34% in 2016. These findings raise questions about the motivation behind the recent moves by some states, such as San Francisco, to ban non-tobacco flavors under the doubtable belief that such flavors appeal to kids and get them hooked on nicotine. The research also raises questions about the seriousness of the desire to reduce combustible cigarette use. This is because clamping down on non-tobacco flavors may prevent those who would have switched to e-cigs from doing so and continuing to smoke tobacco cigarettes. Get the details of the research findings and learn how important fruit flavors and dessert/pastry flavors are in getting people to switch to vaping.