As the debate around e-cigs rages on, support for the devices has come from an unexpected direction; the London Fire Brigade issued a press release in which they expressed their wish that all smokers could switch to vaping. Their statistics show that smoking plays a role in 26.1% of all people who die in fire-related incidents. Switching to vaping would save a significant proportion of those people and avert the damage to property resulting from fires connected to smoking. This press release sheds more light on the numerous public health benefits which can be reaped in case vaping is encouraged by all regulators.