Juul Labs is slated to announce its plans to stop retailing the majority of its flavored “Juul pods” in most brick and mortar stores as a response to the FDA’s call that electronic cigarette manufacturers reveal their plans on curbing teen vaping. Juul’s plan comes hot on the heels of an announcement by Altria a few weeks ago that the company would no longer sell flavored vapes until the teen vaping issue is resolved or the FDA designs clear rules on flavored e-cig products. Juul will continue to sell those fruity flavors on its online stores since, it says, sufficient age-verification technology can prevent access by minors. The big question on the mind of people hearing this yet-to-be announced plan by Juul Labs is, “Are they pulling the trigger just because they have got wind of the restrictions due to be announced by the FDA or they are doing it from the goodness of their hearts?” We can only hope that the remedial measures aren’t coming too late to save teens before they are addicted to nicotine.