The U.S. Food and Drug Administration stopped the introduction of new electronic cigarette products without regulatory approval in August 2016. Existing products on the market would also need to seek approval by 2022. However, that deadline seems to have been flouted by numerous manufacturers who have brought Juul look-alikes on the market. The manufacturers include Kandypens, VGOD, Myle Vapor, Imperial Brands Plc and British American Tobacco Plc. The copycats are less pricy than Juul and are already making inroads among teens who welcome the cheaper alternative to the Juul pods. The new products are openly marketed on company websites and on social media channels. This mutation is sure to increase the headache of regulators who are grappling to understand the appeal of Juul and flavored e-liquids among minors. It remains to be seen what the FDA will do in response to the blatant defiance of its restriction by the makers of the new products.